Why am I passionate about this?

I am a professor of psychology at the University of Toronto who studies the social neuroscience of the self and human emotion, with a focus on how biases in self-representation shape emotional reactions that determine well-being. I am particularly interested in how cognitive training practices such as mindfulness meditation and yoga foster resilience against stress, reducing vulnerability to disorders such as depression. I’ve always wished we had better ways of communicating fascinating and important discoveries in neuroscience and mental health to a wider audience, so we combined our teaching experience in the fields of mindfulness, yoga, sports, and clinical psychology to write this book.


I wrote

Better in Every Sense: How the New Science of Sensation Can Help You Reclaim Your Life

By Norman Farb, Zindel Segal,

Book cover of Better in Every Sense: How the New Science of Sensation Can Help You Reclaim Your Life

What is my book about?

Cognitive neuroscientist Norman Farb and clinical psychologist Zindel Segal have discovered the unexpected reason why we get emotionally stuck—and the…

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The books I picked & why

Book cover of Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life

Norman Farb Why did I love this book?

There is this myth that with a perfect system, strategy, or set of habits, you can live a stress-free life; the trouble is, we adapt to any situation and still find ways to become stressed when the world inevitably changes around us.

I love this book because it starts by acknowledging this point rather than promising that we will never find ourselves overwhelmed. The author, Susan David, does a masterful job in providing practical and engaging anecdotes and advice for learning to pivot with life’s changes, acknowledging the inevitable upsets that occur, and then being intentional about how we can channel our efforts into activity that gets positive emotions flowing once more.

It is a great read for anyone feeling overwhelmed and stuck by the everyday.

By Susan David,

Why should I read it?

4 authors picked Emotional Agility as one of their favorite books, and they share why you should read it.

What is this book about?

Perfect for lovers of Quiet and The Power of Now, Emotional Agility shares a new way of relating to yourself and the world around you

Every day we speak around 16,000 words - but inside minds we create tens of thousands more.

Thoughts such as 'I'm not spending enough time with my children' or 'I'm not good enough to present my work' can seem to be unshakeable facts. In reality, they're the judgemental opinions of our inner voice.

Drawing on more than twenty years of academic research and her own experiences, Susan David PhD, a psychologist and faculty member at…


Book cover of Chatter: The Voice in Our Head, Why It Matters, and How to Harness It

Norman Farb Why did I love this book?

Prof. Ethan Kross already had a strong reputation in the world of academic psychology for his work on that little voice inside our head and how it both gives us a sense of purpose but also drives us to despair at times. This book is essential reading for those interested in how to better understand the connection between mental habits and one’s state of well-being.

We so often forget when the voice inside our head recites criticisms and worries; we can easily be in the driver’s seat and direct these conversations. The voice inside our head is part of us, even if it seems deeply informed by the collection of critics we have met in the past. Our challenge, then, is to be a bit more intentional about how we cultivate this inner voice, when do we give it our attention, and how do we respond to the inevitable negative side of our personal narrative.

Informed by decades of research and written with engaging, good humor, this book is an awesome foray into our internal narrator and our potential for claiming our role as authors in writing the story of our lives. 

By Ethan Kross,

Why should I read it?

2 authors picked Chatter as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER • An award-winning psychologist reveals the hidden power of our inner voice and shows how to harness it to combat anxiety, improve physical and mental health, and deepen our relationships with others.

LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A masterpiece.”—Angela Duckworth, bestselling author of Grit • Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel H. Pink’s Next Big Idea Club Winter 2021 Winning Selection

One of the best new books of the year—The Washington Post, BBC, USA Today, CNN Underscored, Shape, Behavioral Scientist, PopSugar • Kirkus Reviews, Publishers Weekly, and Shelf Awareness starred reviews

Tell a…


Book cover of The Craving Mind: From Cigarettes to Smartphones to Love - Why We Get Hooked and How We Can Break Bad Habits

Norman Farb Why did I love this book?

All-star researcher and physician Judson Brewer, MD PhD has taken the best of cognitive neuroscience, modern medicine, and Eastern philosophy to write a truly original book that integrates ideas from all three disciplines to help us understand why we get addicted so easily, especially to things that aren’t good for us!

In clear, research-backed prose, Brewer helps us to understand the difference between the idea of liking something and actually enjoying it and how easily our brain gets locked into expectation without really sticking around to process whether our most compulsive behaviors are truly rewarding.

If you really want to understand why your bad habits can easily take over your life, read this book! It not only beautifully illustrates the mechanisms of habit formation, but it also shows the surprisingly simple process by which paying attention can help unlock habits and give us greater control in daily life.

By Judson Brewer,

Why should I read it?

2 authors picked The Craving Mind as one of their favorite books, and they share why you should read it.

What is this book about?

A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them

"I found [The Craving Mind] to be one of the best things I've read . . . on addiction."-Ezra Klein, New York Times

"Accessible and enjoyable. The Craving Mind brilliantly combines the latest science with universal real-life experiences-from falling in love to spending too much time with our phones."-Arianna Huffington

We are all vulnerable to addiction. Whether it's a compulsion to constantly check social media, binge eating, smoking, excessive drinking, or any other behaviors, we may…


Book cover of Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness

Norman Farb Why did I love this book?

It’s hard for me to explain just how important this book has been in Western culture. Part autobiography, part meditation manual, this book is what popularized the modern mindfulness movement, beginning with Jon’s first forays into teaching ‘secularized’ mindfulness practices in the basement of a medical school building in the late 1970s.

Rather than staying in that basement, Jon’s combination of scientific training, deep commitment to understanding the mechanisms of the mental joy and suffering, and passion for helping others came together to create one of the first and most influential Western meditation training programs: Mindfulness-Based Stress Reduction. This program has been the foundation for decades of scientific research as western culture as come to appreciate the importance of training ourselves for mental health and wellness.

This book is the story of that program, it takes you firsthand through the rationale and practices that have helped so many people, acting as a skilled teacher and companion for anyone who wants to seriously study the sources of their own stress and suffering, and who is willing to put in the mental work to explore a way to thrive through it all. I can’t recommend this book enough for a person who is ready to find change in their life. 

By Jon Kabat-Zinn,

Why should I read it?

3 authors picked Full Catastrophe Living as one of their favorite books, and they share why you should read it.

What is this book about?

The landmark work on mindfulness, meditation, and healing, now revised and updated after twenty-five years
 
Stress. It can sap our energy, undermine  our health if we let it, even shorten our lives. It makes us more vulnerable to anxiety and depression, disconnection and disease. Based on Jon Kabat-Zinn’s renowned mindfulness-based stress reduction program, this classic, groundbreaking work—which gave rise to a whole new field in medicine and psychology—shows you how to use medically proven mind-body approaches derived from meditation and yoga to counteract stress, establish greater balance of body and mind, and stimulate well-being and healing. By engaging in these…


Book cover of Infinite Jest

Norman Farb Why did I love this book?

This book may seem out of place in a list of psychologically-minded self-help recommendations. And it is long, and hard to read. Don’t even get me started on the use of end-notes in a work of fiction. But it is quite simply one of the best books written in the past 100 years and it is all about people who have gotten stuck, trapped by habit or circumstance, and are yearning for a way to find meaning in life.

To me, this book is a self help book because it is written so powerfully (in a not-so-distance fictional future) that as the characters are inevitably transformed and sometimes freed from their assumed destinies, Wallace somehow illustrates how we too can be transformed in our daily routines and interactions by finding moments of clarity and meaning right where we are, rather than being saved by some outside force that promises liberation but often just ends up building another cage around us.

It is brilliant, frustrating, teasing prose, but if you can get through it, I believe that you will see more space around your own assumptions and perceptions about what makes life worth living, and that’s a journey worth making. 

By David Foster Wallace,

Why should I read it?

6 authors picked Infinite Jest as one of their favorite books, and they share why you should read it.

What is this book about?

'A writer of virtuostic talents who can seemingly do anything' New York Times

'Wallace is a superb comedian of culture . . . his exuberance and intellectual impishness are a delight' James Wood, Guardian

'He induces the kind of laughter which, when read in bed with a sleeping partner, wakes said sleeping partner up . . . He's damn good' Nicholas Lezard, Guardian

'One of the best books about addiction and recovery to appear in recent memory' Sunday Times

Somewhere in the not-so-distant future the residents of Ennet House, a Boston halfway house for recovering addicts, and students at the…


Explore my book 😀

Better in Every Sense: How the New Science of Sensation Can Help You Reclaim Your Life

By Norman Farb, Zindel Segal,

Book cover of Better in Every Sense: How the New Science of Sensation Can Help You Reclaim Your Life

What is my book about?

Cognitive neuroscientist Norman Farb and clinical psychologist Zindel Segal have discovered the unexpected reason why we get emotionally stuck—and the key to how we get going again. Stale routines can cause life to lose its spark. Where does change come from when habit lets you down? Doubling down on existing mental habits just compounds the problem. The emerging neuroscience of sensation, literally the process of taking new information in from the world around us, provides a solution. 

We can escape the "House of Habit" by empowering sensation, a practice known as Sense Foraging. We have the power to connect with the world around us, boosting resilience, health, and creativity. 

Book cover of Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life
Book cover of Chatter: The Voice in Our Head, Why It Matters, and How to Harness It
Book cover of The Craving Mind: From Cigarettes to Smartphones to Love - Why We Get Hooked and How We Can Break Bad Habits

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No Average Day: The 24 Hours of October 24, 1944

By Rona Simmons,

Book cover of No Average Day: The 24 Hours of October 24, 1944

Rona Simmons Author Of No Average Day: The 24 Hours of October 24, 1944

New book alert!

Why am I passionate about this?

I come by my interest in history and the years before, during, and after the Second World War honestly. For one thing, both my father and my father-in-law served as pilots in the war, my father a P-38 pilot in North Africa and my father-in-law a B-17 bomber pilot in England. Their histories connect me with a period I think we can still almost reach with our fingertips and one that has had a momentous impact on our lives today. I have taken that interest and passion to discover and write true life stories of the war—focusing on the untold and unheard stories often of the “Average Joe.”

Rona's book list on World War II featuring the average Joe

What is my book about?

October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on any other single day of the war.

The narrative of No Average Day proceeds hour by hour and incident by incident while focusing its attention on ordinary individuals—clerks, radio operators, cooks, sailors, machinist mates, riflemen, and pilots and their air crews. All were men who chose to serve their country and soon found themselves in a terrifying and otherworldly place.

No Average Day reveals the vastness of the war as it reaches past the beaches in…

No Average Day: The 24 Hours of October 24, 1944

By Rona Simmons,

What is this book about?

October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on December 7, 1941, when the Japanese attacked Pearl Harbor, or on June 6, 1944, when the Allies stormed the beaches of Normandy, or on any other single day of the war. In its telling of the events of October 24, No Average Day proceeds hour by hour and incident by incident. The book begins with Army Private First-Class Paul Miller's pre-dawn demise in the Sendai #6B Japanese prisoner of war camp. It concludes with the death…


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